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tv   [untitled]    June 13, 2013 9:00pm-9:31pm PDT

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will continue to build on what they have been going here in the city for the last fife years, we hope that the bay view opera house will continue to be involved. and most importantly the increase in foot traffic to be identified as one of the more notorious district of san francisco. it's the sunniest part of san francisco, it's friendlier part of san francisco. i want to end in that we're honored to be a part of this. we engage the community as far as being the one that gets people involved and we hope that with play street san francisco the city and all of our partners will see that to close down the street it takes a process, and maybe we can streamline the
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process, find a nice number that would be the appropriate number to actually charge for these street closures and such, especially when we call on san francisco /phrarpl and our bay view station especially to help us out. we're seeing that in other parts of the country you can do this on five dollars and that's new york city. i want to say thank you /t-r letting me speak today. and thank you beth, susan, and the whole gang for letting us be involved. thank you. >> thank you for sharing that with us. >> thanks. so as i mentioned, this is a partnership between livable city and the smfta who make this happen for us. briefly, our mission -- livable city's mission -- we're tax
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exempt based in san francisco and our mission is to create [inaudible] walk inging we're real really excited about this program. i wanted to mention the sunday streets team. susan king has organized every
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event for us. i do very little, they do all of the work and an amazing team. a little bit about the program -- some of the considerations we have are to bring these events to neighborhoods with little open spaces and neighborhoods of concern. so how can we create these car free events. we tried events. all want it in your district so we try to be accommodating of that. the third is is really if you wan those health impacts to happen you need to bring it to the people. it's very important to us that we partner with community organizations on the programming and promotion of these events so rebecca gave
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you a great oar overview of how that happens. we've had a policy of outside vendors. we don't want them. we want people shop /tph-g neighborhood, neighborhood. we try and /strepbten and that economic development component of the event. lastly, chris the no sweetened beverages is one obvious example. little bit about sunday streets funding. i'm just talking about the funding for all of the non city costs. it's about 300 thousand dollars is our annual budget for program. that covers staff salaries for
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organize thesing outreach, day-to-day management and things like rentals, stages, those /sorts of things. half comes from corporate do nations, the rest is government grants, foundation grants and individual do nations. so a lot of folks think the city pays for everything for sunday street. we want to know that there's a huge city contribution but we are trying to raise money out of the city. some challenges is sustaining the funding so every year it's a challenge to sustain the event and to grow it, both on the city cost and the [inaudible] these are not necessarily mta permits b these might be dth [inaudible] thank you supervisor wiener, office
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of small business, oewe, can we rather than everybody make their individual permits. can we streamline getting permits, make this work better for the merchants and so they can participate in the way outlined. lastly the iskot process. they all have to go through it. a clear criteria what their priorities are so there's work there to make this event work better for sunday streets. we want to ends on the future. we have a lot of data. we're going forward knowing that this is working but it can work better so some of the things we want to do in
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if future is mull stake holder so this would involve all the city departments that touch different aspects of this as well as different community sake holders to try and decide what is the future. we want to monitor the alignment of this event. want to deepen those community partnerships wherever we can, create new ones in new they /pw-r hoods and say hey, what are other ways to advance communityings and goals an identity. and lastly we want to continue to work to ration /alize and streamline the permitting for this event not only for our permits as the event organizers but also for those community groups that want to participate. with that i'll turn it over to diane that, who will con chose.
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>> good afternoon. i am the community outreach manager for the sfmta as tom noted. i appreciate your time today. i actually have been with the agency for about six years and i've actually been the marketing and communications lead for sunday streets since its inception so it's very dear to my heart. i have some slides i'd like to go over with you today. this is just an overview. we're going to discuss very briefly our partner role, give an overview of the schedule for 2013, talk a bit about the projected city agency expenses for 2013 and [inaudible] 2014 objectives and recommendations. i feel like this diagram is a great /spwerp /tkaeugs of our partner roles and because it's a puzzle and
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all pieces need to come together for this to be a successful event. implementing it is a coordinated effort and it is a coordinating effort between livable city and the other agencies. just to touch on these very lightly, livable city is very instrumental in the programming, posting the route signage, making sure they coordinate all of volunteers for the event. we get more involved of the logistics side of things. that's the reroutes that happen for sunday streets that we have. it's the traffic detour. it's our parking control office /-rs that have to be out there to ensure the safety of our attentees and we get involved in the [inaudible] approval process and my role is assisting in the marketing and
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pr that takes place for this event. then /wuf sfpd and they coordinate quite a bit with us, again, on the logistics and details involved. also helping us put the barricades together, the volunteer placement and [inaudible] comes in and they help us with the barricade set up, the placement of all the barricades and doing a really great job of cleaning up after the events, which is actually very important as well. this is just an overview of the 2013 sunday street /e /srepbtss that are taking place and you can see that we've had some and there are some more events to come. i thought i should just touch upon some of the estimated city expenses for 2013 that we're dealing with right now. the insurance is actually a mandatory. we have to have a certificate of
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insurance and real will what that does is it speaks to general liability, accident insurance. another [inaudible] operations and non labor and what that highlights is the additional operators that we need to pull in perhaps because of the reroutes for sunday street and then of course the dpw price tag is 34 thousand. and what that entails is place /-pl of the bare cads and the clean up. lastly we get to the sfmta parking control offices and that is really all focused around traffic control and safety. one thing i'd like to note is that we've reduced the cost of our parking control officers by 22 percent. it's been reduced to 119 thousand.
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the other items below are all attributed to signing, posting alerts, in addition to what sunday streets team does. there's often towing involved and permitting process and engineering is the reroutes for the event. the cost is [inaudible] for the 2013 schedule. i'd like to just touch upon 2014 objectives. and these are pretty straightforward. we want to align our goals with other entities to foster support. it's very important component of the success of subside /*r sunday streets and we want to identify ways to cover these
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costs and ways to measure public and business community effectiveness, satisfaction for support of sunday streets lastly, what i'll do is wrap up here with recommendations. we have met with livable city. on these reck menations with eve discussed these in detail and we believe would help us be more successful. the first one is to hire a professional consultant that would make sunday streets property more compelling to private /spopb sores and provide upon so are relations to us. that entails target sponsor revenues. the goal would be cover at least 100 percent or more, is what i neglected to add in of the cost per event and also the cost
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development would be cover so if we hired a consultant he would be paid through the monies from the sponsorships. if he exceeds our expectations we would pay him a bit more. at the end of the day if we could cover 100 percent of those costs that would be ideal. we want to produce post /e /srepbts and post season evaluations to demonstrate progress on the goals and /su sport sponsor interest. this is really port because any sponsor that's going to provide funding for an event and program like this, they're going to measure the success so those numbers are important to them. these reports include some soft standard measurements
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that you have. lastly but by no means least we'd like to gain approval at least two months prior, which speaks to marketing and raising sponsors. that's it. >> thank you. any questions? >> yes. i wanted to set couple questions for mta. thank you. >> just a couple quick points. gain approval for the full sunday street season. approval from whom? >> [inaudible]. >> that's a staff committee on traffic and transportation? >> correct. what i can speak
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to on that also is that we are in the process of finding a way to do that so we've sat down with livable cities and we are working towards goal where we can approve most, if not all of those sundays streets in advance. >> that's the various city agency getting together deciding whether or not to allow closure of streets. >> correct. >> i wanted to clarify that who they were. >> next time i think i should explain who that is. >> yeah, who is that person? just a final question. and i appreciate the objective of bringing in more revenue. is question is how do you strike that balance, the need for that, with making sure that it doesn't become too corporate of an event, you know, which is something we see in so many
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different events, you know, whether it's pride or some others or carnival. there's always the challenge of walking that fine line where you're bringing in enough revenue. >> it is a challenge and it is a very good question and there are a lot of factors that weigh into that and you highlight some very good events and how they've become very corporate and i think that's where we have to discuss down the road on how we strike that balance because the more sponsorship revenue, the higher the expectation is for the exposure and for all things we just went through as far as objectives and recommendations, but the cost has to be covered, so that's where the discussion takes place. >> yeah. we can say that a key consideration is that where the addition of sponsorships may push you away from some of the objectives, the policy
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objectives that you have -- i'd rather have city resources there than -- if it means you're gonna have to allow certain things to happen. >> the higher the sponsorship the more exfoe exposure is wanted. that's a very good /poeupbts. point. >> i'd like to acknowledge that sergeant is here if you have any questions for him. >> thank you for your presentation. any questions or members of the public? >> there's a public comment. >> yes. >> afternoon supervisors. my name is dale, i represent [inaudible] walking tours in
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the tenderloin. we are a neglected neighborhood and to pick on the point that you just mentioned, i really would like to make sure and hold people responsible that be this doesn't morph into a corporate entity. one of the benefits in the tenderloin -- we have four thousand kids that needs building. the this would be like christmas time for us. and if the health benefits are what the doctor s and other folk if it's that beneficial. i would like you all maybe in the next time look around the biggest corporates who are in
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the tenderloin and maybe they can contribute something for the kids, some clowns, face painting. our biggest benefit will be that we can walk down the street without getting hit. i've been in boston, i've been in chicago. a lot of employees volunteer for situations like that so people can train for the expense -- we give 120 thousand dollars to mta and some of this we could do ourselves and thanks for entertaining the idea of sunday streets and we'll sure welcome it in the tinder loin. we need it back. anyone other public comments? public comment close. >> i think sunday streets is
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amazing, it's a great event. i'm so thankful to everyone who woks on this and of course the [inaudible] cities, you have incredible staff that are very dedicated that are great at interacting with the community. the mta -- great presentation. i see lee here too. also, just very well run and of course the police department goes out of its way. and i think the community -- the fact is that one of the reasons this has worked is because in some neighborhoods that at first were hesitant, people were open to try it. and thank you supervisor avalos for your leadership on this and i think it's good to have a discussion so we understand how important this event is, and not just because of what it means for the merchants, which is clear, but health wise -- i mean, we
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need that. we need to see more activity. so thank you very much and i look forward to expanding this as much as we cocan. . >> i wan to thank everyone who make all these events so successful and bringing it to so many parts of the city. i want to acknowledge and encourage you to continue working with the local per chants. so thank you for that and is there a motion on this item? >> to move. >> on this hearing. >> to file. >> motion to file this hearing without objection. and mr. clerk, is there other items before the committee today. >> there are no other items. >> all right. this meeting is adjourned. thank you.
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>> feel like it really is a community. they are not the same thing, but it really does feel like there's that kind of a five. everybody is there to enjoy a literary reading. >> the best lit in san francisco. friendly, free, and you might get fed. ♪ [applause] >> this san francisco ryther
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created the radar reading series in 2003. she was inspired when she first moved to this city in the early 1990's and discover the wild west atmosphere of open mi it's ic in the mission. >> although there were these open mics every night of the week, they were super macho. people writing poems about being jerks. beatty their chest onstage. >> she was energized by the scene and proved up with other girls who wanted their voices to be heard. touring the country and sharing gen-x 7 as a. her mainstream reputation grew with her novel.
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theses san francisco public library took notice and asked her if she would begin carrying a monthly reading series based on her community. >> a lot of the raiders that i work with our like underground writers. they're just coming at publishing and at being a writer from this underground way. coming in to the library is awesome. very good for the library to show this writing community that they are welcome. at first, people were like, you want me to read at the library, really? things like that. >> as a documentary, there are interviews -- [inaudible] >> radar readings are focused on clear culture. strayed all others might write
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about gay authors. gay authors might write about universal experiences. the host creates a welcoming environment for everybody. there is no cultural barrier to entry. >> the demographic of people who come will match the demographic of the reader. it is very simple. if we want more people of color, you book more people of color. you want more women, your book more women. kind of like that. it gets mixed up a little bit. in general, we kind of have a core group of people who come every month. their ages and very. we definitely have some folks who are straight. >> the loyal audience has allowed michelle to take more chances with the monthly lineup. established authors bring in an
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older audience. younker authors bring in their friends from the community who might be bringing in an older author. >> raider has provided a stage for more than 400 writers. it ranges from fiction to academics stories to academic stories this service the underground of queer fell, history, or culture. >> and there are so many different literary circles in san francisco. i have been programming this reading series for nine years. and i still have a huge list on my computer of people i need to carry into this. >> the supportive audience has allowed michele to try new experiment this year, the radar book club. a deep explorationer of a single work. after the talk, she bounces on
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stage to jump-start the q&a. less charlie rose and more carson daly. >> san francisco is consistently ranked as one of the most literate cities in the united states. multiple reading events are happening every night of the year, competing against a big names like city arts and lectures. radar was voted the winner of these san francisco contest. after two decades of working for free, michelle is able to make radar her full-time job. >> i am a right to myself, but i feel like my work in this world is eagerly to bring writers together and to produce literary events. if i was only doing my own work, i would not be happy. it is, like throwing a party or a dinner party. i can match that person with
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that person. it is really fun for me. it is nerve wracking during the actual readings. i hope everyone is good. i hope the audience likes them. i hope everybody shows up. but everything works out. at the end of the reading, everyone is happy. ♪
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>> roll call >> vice-president brandon: here. >> item 2, approval of minutes alof all those in favor? alop opposed? aye. >> motion, item 3.